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10 Keys to Success we can learn from McDonalds
They may not be the best burgers in the world, but surely, their business model has conquered the planet. Recognized as an organization of the highest quality, it is said that a country where there is McDonalds is considered a civilized and modern.
Who among us did not want to own a successful franchise BicMacs insured? But what are the keys to the success of McDonalds?
Some preliminary data:
• local 26.000 distributed in 126 countries
• serve over 40 million customers each day
• founded in 1955 by Ray Krok
• sold about 145 burgers per second
• continues to grow at a rate of 3-8 per day local global
• around the world use the same menus
• one of the most admired brands in the world
• 8o. place in the ranking of the top 100 companies
• employees who always smile to the customer
Secrets of success:
1.Su founder envisioned a business that meet a need. Ray Krok is said that he was "just" an unknown seller of ice cream mixer, envisioned the business opportunity when he observed that many people in and out of a hamburger restaurant of one of its customers. He saw the success they could have provide prompt service consisting of hamburgers, fries and milkshakes. "
2.Fundamentó your business in a concept: "quick service". Ray-care services development quick and immediate delivery to the customer. Also, opened in Chicago the first successful restaurants offering customers the opportunity to pass through their food without having to get off of your car. The idea was that they were full from the first moment of opening.
Krok 3.Ray more than a restaurant, I think a franchise chain. Today McDonalds is one of the options secured more successful franchises in the world. Ran guarantee Franchises Krok and residual income generations each burger sold to date around the world.
4.McDonalds has a strict training system for its employees. Created by its founder, employees and store managers have to receive the courses offered by the McDonalds Hamburger University. Are developed and constantly improving training systems to ensure excellent customer service.
5.Limpieza extreme. A fundamental value. Since its first restaurants, cleaning has been a defining factor of success. Krok personally made sure that the apartment was impeccably clean and performing regular inspections to ensure that its standards are met. They say that in certain occasion, stooped down to check the tables and found a piece of gum stuck on a table, that it removed!
6.A its partners are not required for academic excellence. To work in McDonalds, its employees do not have to be (necessarily) have large university or academic achievement. But if they require other equally or more important qualities such as loyalty, dedication and service. In fact, the organization has a very familiar environment that promotes these values.
7.Manejan an open-door management policy. It is said that managers and middle managers are always accessible. It always seeks to eliminate bureaucracy and any employee can approach with confidence and talk with their managers. Constantly being asked for their views of the contributors, surveys are conducted and sought to take them into account when important decisions.
8.Su main goal: total customer satisfaction. The restaurants have strict quality standards and procedures that must be fulfilled to the letter. Choose their suppliers carefully to ensure the best quality products. The atmosphere, staff and everything is taken care of with one goal: ensuring the delivery of a fast, well prepared and to ensure total customer satisfaction.
9.Ofrecer best price ever. Its corporate mission is defined as "fast serve a limited menu of appetizing hot meals in a clean and pleasant restaurant for a good price."
Atidenden 10.Te always with a smile. In McDonalds are experts in caring for the details. From restaurants perfectly located, clean and with a great atmosphere for young and old to smile that you always bump. Slogans like "we love to see you smile" reflect a thoughtful desire to be your favorite choice.
Definitely, the specifics of its business strategy are extensive and always worth knowing a little more. But for entrepreneurs who dream and want to build a business, a business or simply earn extra money, these keys to the success of McDonalds can teach us much about a great way to do business.
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